This series was made for Vogue x Levi’s: Women are still not taken seriously in a lot of jobs they're doing. Gloria Steinman, the woman who inspired Ines Vansteenkiste-Muylle and Eveline Briand to make this series said: "I think if women are visible in the media, truly visible, in an empowered role, it empowers us to be more visible in any area of our lives." When we googled, rich, business, lawyer, soldier or golfer, we only saw men or sexualized women. This series is a statement against the absence of imagery of empowered women and prestigious jobs. Jeans is used as a tool to equalize people in the broadest sense and as fashion statement. Jeans should be able to be used in corporate places as much as we use it in our daily life. Make-up and hair by Xiu Yun.

‘The Soldier’: This is a special one because Eveline Briand saw the Banksy in Israël and got inspired to recreate it together:
The Flower Thrower is a symbol of the power of peaceful resistance, and women have used this tactic in many powerful ways throughout history. The masked protester is wearing jeans, which have traditionally been associated with masculine attire. By portraying the Flower Thrower in jeans, we are sending a message that gender should not determine one's ability to fight for justice and create change. Talent: Robbin Schrijver

‘The Lawyer’: Eveline Briand created a unique garment using the classic 501 Jeans, designed for a daring lawyer who isn't afraid to wear jeans in court. The lawyer serves as a shining example to women who believe they're not capable of representing clients in a courtroom setting. Briand's innovative design not only celebrates the practicality and versatility of jeans in a professional setting but also empowers women to challenge traditional gender norms and stereotypes in the workplace. Talent: Maha Eljak

‘The Business Man’: Throughout history, women artists have faced numerous barriers to recognition and success, including the challenge of being taken seriously in a male-dominated industry. One tactic that some female artists have used to overcome this challenge is to use male names or gender-neutral pseudonyms when signing their artworks. We did the same with business man to play with the fact she will be taken more seriously when using 'man' under her picture. Talent: Padminie Gajadhar